Our story
Over a decade ago, we set out with a bold vision: to create distinctive, contemporary scents using only 100% natural ingredients. Today, this vision comes to life by harnessing the expertise of master perfumers, the latest biotechnology and low impact packaging.
A radical thinker, an artist and a scientist come together to create fragrances for those who value authenticity over artifice, depth over simplicity. Abel’s fragrances are confident, elevated and singular. Just like those who wear them.
our founder
A former winemaker, Frances Shoemack left the wine trade to revolutionise the fragrance world upon discovering its petrochemical reliance and the lack of sophisticated natural alternatives on the market. She works with Master Perfumer Isaac Sinclair and Dr Fanny Grau to develop an award-winning collection of 100% natural perfumes that challenge the conventional wisdom that natural fragrances must compromise on performance or sophistication. Twelve years on Shoemack remains at the helm, leading a team across Amsterdam, New Zealand and New York City, at the forefront of the natural fragrance revolution.
