Biotechnology

We break down the biotech process for you, and explain the major benefits it can add to the precision and longevity of our scents.

THE BIOTECH PROCESS SIMPLIFIED

BENEFITS OF BIOTECH INGREDIENTS

Longevity

Sustainability

Scalable

Consistency

Increased fragrance longevity

Biotech gives us access to long-lasting molecules with a more precise scent profile, resulting in a longer lasting fragrance overall.

Completely renewable and biodegradable

Synthetic ingredients created from petrochemicals often do not biodegrade. They can accumulate in our food chain, waterways and even build up in the human body. Biotech ingredients sourced from nature DO biodegrade — because they come from nature, they can easily return to nature.

Scalable in a sustainable way

Rather than pillaging the planets resources as if they were never-ending, the supply chain can remain small and controlled. Multiplying ingredients in a laboratory means less are taken directly from nature, allowing the ecosystem to thrive without disruption.

more consistency between batches

When using ingredients sourced completely from nature, it’s nearly impossible to ensure each batch of fragrance is entirely the same. For example yearly weather events can change the scent of an ingredient drastically, making one batch of fragrance smell slightly different another. While we embrace this, a more consistent fragrance across the board can be achieved using biotech ingredients.

We use a few biotech ingredients in our Laundry Day fragrance, resulting in a longer-lasting, clearer profile due to the greater level of control over the origin and development of the ingredients.

— A biotech aldehyde is the key figure behind the fresh laundry scent. Aldehydes originate from naturally occurring alcoholic components of many fruits, vegetables, nuts or spices.

— A plant-derived biotech molecule known as "leaf alcohol" is behind the freshly cut grass scent.

— And the passionfruit notes are from an upcycled molecule extracted from the skins of passionfruit.