understanding
CLEAN fragrance
In an unregulated industry, brands are at liberty to co-opt terms like ‘clean’ to describe their product, even if it is not 100% natural or non-toxic. Read on to discover what clean perfume means for us.
At Abel, we believe that true luxury in fragrance is pure, natural, and free from harmful chemicals. Our collection of clean perfumes is crafted with 100% naturally derived ingredients, ensuring a safe fragrance experience for both people and planet. Below, we break down the Abel standard when it comes to clean perfume, so you can choose a fragrance with confidence that your scent is as good for you as it is for the environment.
what is clean fragrance?
‘Clean’ perfume does not have a specific definition. For us, it means Abel products are created in good conscience with 100% natural ingredients and transparency at the heart of our business model. Many other ‘clean’ fragrance brands still use synthetic ingredients, meaning their products are not 100% natural. We value transparency and share the full list of ingredients for each of our fragrances. Clean fragrance is made without harmful chemicals such as phthalates, parabens, sulphates, and synthetic dyes. In lieu of these harsh fixatives, synthetics and preservatives, we prioritise the use of natural and sustainably-sourced ingredients. Our perfumes are not only safe for your skin but also eco-friendly, making them a planet-friendly choice.
WHY CHOOSE CLEAN PERFUME?