The creative process behind the scent
FEATURING FOUNDER FRANCES SHOEMACK, AND MASTER PERFUMER ISAAC SINCLAIR
In conversation with Benoît d'Onofrio
For thirty years, Tibi has had a crystal clear visual identity. A style conceptualised around the brand philosophy of chill, modern and classic. A style Amy embodied and the Tibi customers rely upon. The brief we set ourselves for Tibi, the fragrance, was to translate that world into scent. What exactly did chill, modern and classic smell like?
Le Sobrelier
What inspired the infusions you created for the event, and what were you hoping to capture?
The drinks that were crafted for the Abel launch party were inspired by the brand’s color identity and its palpable sense of discrete refinement. In terms of tasting profile, I was hoping to capture both the aromatic essence of Abel’s new collection and a bit of summer vibes.
What do you hope people feel when they experience your infusions?
I hope they can connect to sensorial and sensual experiences from their most intimate past whilst feeling the drinks tastes like nothing before. Feeling so much familiar with something - if not someone - that feels so completely unknown is pure magic to me!
Do you have a favourite Abel scent? What do you love about it?
My personal favorite has to be Cyan Nori. It is the scent of sun-warmed salt skin after a late-afternoon dip in the ocean, where the wild Atlantic meets a sweet sun-drenched orchard.
