our story
Over a decade ago, Abel set out with a bold vision: to create distinctive, contemporary scents using only 100% natural ingredients. Today, this vision comes to life by harnessing the expertise of master perfumers, the latest biotechnology and low impact packaging.
Biotechnology
"Biotechnology is to fragrance what EVs are to the car industry—a renewable solution that eliminates the need for fossil fuels."
— Frances Shoemack, Abel Founder.
100% natural
100% natural. 0% Petrochemical. An estimated 95% of fragrance molecules come from fossil fuel-derived petrochemicals. We’re proving fossil fuels in fragrance should be a thing of the past.
Master Perfumery
A radical thinker, an artist and a scientist come together to create fragrances for those who value authenticity over artifice, depth over simplicity.
Packaging
Highest quality, lowest impact.
Transparency
Full ingredient transparency, leading with unwavering ethics.
Radical Fragrance
From being the first fragrance house to share our full ingredients list, to adopting future-forward natural science, to our uncompromising standards. We've committed to Radical Fragrance since day one.
