LOVE LETTERS TO MOTHERS

In celebration of Mother's Day, we're publishing love letters to Mothers, through the language of scent.

Read letters from Selena Ayala, Yasmine Ganley and Gabe Smilovic, as they reflect on how scent notes, memories, and rituals are deeply woven into their ‘motherly’ relationships.

a love letter to motherhood from

selena ayala

Selena shares her love letter to motherhood — from a vanilla-sweet rebellion to the sensory ritual of daily walks through New York City with her daughter.

a love letter to motherhood from

yasmine ganley

Yasmine shares her love letter to motherhood — exploring how non-traditional "motherly" scent notes capture the dualities within us, and how many of her fondest memories are tied to the scent of the sea.

a love letter to his mother by

gabriel smilovic

Gabe shares his love letter to his Mother — reflecting on how she instilled in him the tradition of marking each new phase of life with a scent. 

FEATURED SCENTS —

  • WhoWhatWear: Best Date Night Perfumes
The Apartment
EAU DE PARFUM
The apartment
A dark floral gourmand
$220 USD

Complimentary Perfume Mini with a 50mL bottle.

Your gift this Mother’s Day

Celebrate Mother’s Day with an exclusive offer.

Receive a complimentary Perfume Mini of your choice with any 50ml fragrance purchase, while stocks last. Offer will automatically appear at checkout. T&C's Apply.

CURATED FOR EVERY MOTHER FIGURE
  • WhoWhatWear: Best Date Night Perfumes
The Apartment
EAU DE PARFUM
The apartment
A dark floral gourmand
$220 USD
  • NEW FORMULA
Pause Mini
EAU DE PARFUM
Pause mini
A woody textured floral
$40 USD
  • NEW FORMULA
Pink Iris Mini
EAU DE PARFUM
Pink iris mini
A fresh classic floral
$40 USD