100% natural fragrance
We believe nothing is more important than what’s inside the bottle. We subvert the misconception that natural ingredients aren’t enough. The very original perfumery palette, nature provides everything our Master Perfumers and innovative scientists need to create distinct, sophisticated modern perfume, surpassing petrochemical-derived synthetics.
Our fragrances are made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem. All of our products are vegan and cruelty free with all ingredients ethically sourced. We believe in complete ingredient transparency and provide a full list of ingredients in all our fragrances.
Master Perfumery
New Zealand's only Master Perfumer, Isaac Sinclair became Abel Founder Frances' first ally in the quest to disrupt an industry that didn't believe natural perfume could be chic, modern, or stand up alongside the world's best.
"Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone." - Isaac
Biotechnology
Our approach to perfumery combines the innovation of biotechnology with the artistry of master perfumers. Biotechnology uses living organisms to grow, enhance and elevate our ingredient palette, eliminating the need for petrochemical-derived synthetics. It allows us to craft sustainable, long-lasting scents that work with — not against — the rhythms of nature.
Transparency
From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.
The fragrance world has always been shrouded in secrecy. At Abel, we’re passionate about changing that. From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.
Always conscious of our environmental footprint, we never introduce a new fragrance to our core collection without removing one first. Defying industry trends of excess, our ‘one in, one out’ policy embodies the mindful approach underscoring everything we do.