laundry day mini
Citrus, Fruit, Green
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Laundry Day Eau de Parfum is a crisp, sun-filled citrus.
Inspired by the energy of spring – that evocative time of year when windows are flung open to let the outside back in, the scent of fresh grass fills the air, and laundry can be hung outside to dry. The scent of freshly cut grass and aldehydes – an accord reminiscent of fresh laundry, crisply opens the fragrance. Citrus and passionfruit heart notes brighten the scent, creating a juicy centre. Vetiver offers a cool and woody dry down, that lasts on the skin throughout the day. This balanced blend of fresh, green citrus is perfect to welcome the spring, or call to mind its optimism.
| TOP | Cut grass, aldehydes |
| HEART | Lime, passionfruit |
| BASE | Vetiver |
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| INGREDIENT | ORIGIN |
|---|---|
| aldehyde c12 | *plant derived aldehyde note |
| hexenol cis-3 | *plant derived green tea note |
| bergamot oil | Italy |
| lime oil | west india |
| orange oil | south africa |
| neroli oil | tunisia |
| green tea extract | *plant derived green tea note |
| decalactone gamma | *naturally derived creamy note |
| passionfruit symtrap recovery | *upcycled passionfruit note |
| magnolia flower | china |
| vetiver oil | haiti |
| ambroxan | *plant derived ambergis note |
| ambrettolide | *plant derived musk note |
| ketamber | *biotech ambergris note |
| Base: Grain Alcohol (Not Denatured) - Italy *Organic (Eau De Parfum Only.) |
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100% natural fragrance
Master Perfumery
Biotechnology
Transparency
100% natural fragrance
We believe nothing is more important than what’s inside the bottle. We subvert the misconception that natural ingredients aren’t enough. The very original perfumery palette, nature provides everything our Master Perfumers and innovative scientists need to create distinct, sophisticated modern perfume, surpassing petrochemical-derived synthetics.
Our fragrances are made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem. All of our products are vegan and cruelty free with all ingredients ethically sourced. We believe in complete ingredient transparency and provide a full list of ingredients in all our fragrances.
Our fragrances are made from natural, plant-derived ingredients that are readily biodegradable in our ecosystem. All of our products are vegan and cruelty free with all ingredients ethically sourced. We believe in complete ingredient transparency and provide a full list of ingredients in all our fragrances.
Master Perfumery
New Zealand's only Master Perfumer, Isaac Sinclair became Abel Founder Frances' first ally in the quest to disrupt an industry that didn't believe natural perfume could be chic, modern, or stand up alongside the world's best.
"Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone." - Isaac
"Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone." - Isaac
Biotechnology
Our approach to perfumery combines the innovation of biotechnology with the artistry of master perfumers. Biotechnology uses living organisms to grow, enhance and elevate our ingredient palette, eliminating the need for petrochemical-derived synthetics. It allows us to craft sustainable, long-lasting scents that work with — not against — the rhythms of nature.
Transparency
From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.
The fragrance world has always been shrouded in secrecy. At Abel, we’re passionate about changing that. From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.
Always conscious of our environmental footprint, we never introduce a new fragrance to our core collection without removing one first. Defying industry trends of excess, our ‘one in, one out’ policy embodies the mindful approach underscoring everything we do.
The fragrance world has always been shrouded in secrecy. At Abel, we’re passionate about changing that. From our bottles and packaging to our ingredients and creative process, we’ll always be upfront about the way we do things.
Always conscious of our environmental footprint, we never introduce a new fragrance to our core collection without removing one first. Defying industry trends of excess, our ‘one in, one out’ policy embodies the mindful approach underscoring everything we do.
“Abel's latest Eau de Parfum, ‘Laundry Day’, is its most advanced scent yet, made almost entirely with renewable and biodegradable technology.”
“Upcycled passionfruit skins add a ripe sweetness, further building on Laundry Day’s bright, effervescent character.”
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